Sundance Thrift Shop
Logo design for Sundance Thrift Shop inspired by the Southern California sun.
Sundance Thrift Shop, located in Southern California, sought a logo that captured a retro vibe without relying on overly retro fonts. My goal was to create a design that felt warm and inviting, reminiscent of a coastal California sunset. The resulting logo balances a retro aesthetic with modern elements, embodying the sun-soaked, laid-back spirit of Southern California.
The Process
Some behind-the-scenes inspiration and sketches from the design process, including an image of a truck that inspired our color palette.
